About Me

Hola! I'm Pablo Jurado, a Real Estate Personal Shopper (buyer's agent) and relocation expert specializing in the vibrant and dynamic city of Madrid. What sets Madrid apart for me is not just its breathtaking architecture or world-renowned museums, but the warmth of its people, the rich cultural tapestry, and the unbeatable weather. My deep knowledge of this city, acquired over more than 30 years of living here, fuels my passion for helping others discover and make a home in Madrid.

From IT to Real Estate

While my academic journey led me to a degree in "Audiovisual Communication" and a Vocational Training title in Software Development, my professional path initially unfolded in the realm of IT consultancy. The skills honed during my first decade in multinational companies now play a crucial role in my current role as a Real Estate Professional. From crafting my own website to understanding the intricacies of CRMs and ERPs, my IT background adds a unique dimension to my real estate approach.

Entrepreneurial Journey

At 33, I embraced my entrepreneurial spirit, sowing the seeds planted by my father, and founded my first company—a hobby store and board games distribution venture. Although the business thrived, the challenges of the Covid crisis prompted a shift in focus. I transitioned from dealing with goods to delivering exceptional services, understanding that customer satisfaction is the key to building lasting relationships.

Real Estate Investor and Landlord

Managing various personal and family properties in Madrid has granted me firsthand insights into the complexities of real estate investments. Whether you're seeking a profitable investment or a place to call home, my experiences as both an investor and landlord uniquely position me to guide you through the intricacies of the buying or renting process.

Empathy-Driven Real Estate

After a year as a seller's agent, I realized my true calling lay in helping people find their ideal homes, not just making sales. This realization led me to shift my focus to becoming a buyer's agent, leveraging my strengths in empathy and service. My time at Keller Williams Realty Group deepened my understanding of the real estate market, reinforcing my commitment to a client-centric approach.

"Living In Madrid Spain" YouTube Channel

In 2022, I embarked on a journey to share my love for Madrid through the "Living In Madrid Spain" YouTube channel. This platform not only allows me to showcase the hidden gems and local insights of the city but also serves as a valuable tool for connecting with potential clients. It's not just about selling properties; it's about helping expats navigate the city they may soon call home.

Whether you're looking to relocate, invest, or simply explore the possibilities Madrid has to offer, I'm here to be your guide. Let's embark on this exciting journey together!

More About Me...


At Living In Madrid Spain, our mission is to redefine the real estate experience in Madrid by offering more than just transactions; we aim to build lasting connections and guide individuals and families towards finding their perfect home in this enchanting city.

Rooted in a passion for Madrid's culture, warmth, and diversity, we are committed to providing personalized and empathetic service, ensuring each client's unique needs are not only met but exceeded.


Our vision is to be the premier choice for those seeking a dedicated and empathetic partner in their real estate journey within the Madrid region. We envision a real estate experience that goes beyond the transactional; it's about fostering a sense of belonging, helping clients seamlessly integrate into the fabric of Madrid's vibrant communities.

Through our expertise, transparency, and a genuine love for this city, we aspire to be the go-to resource for individuals, families, and expats, turning their dreams of living in Madrid into a fulfilling reality.

Core Values

Our commitment to excellence is anchored in core values that shape every interaction and decision:


I understand that a home is more than a property; it's a reflection of personal aspirations and dreams.

My empathetic approach ensures that your real estate journey is guided with care and understanding.


Backed by a unique blend of IT proficiency, entrepreneurial experience, and in-depth knowledge of Madrid, I bring a wealth of expertise to every transaction.

From investment insights to neighborhood nuances, I'm your trusted advisor.

Service Excellence

Customer satisfaction is at the heart of everything we do.

I believe in delivering unparalleled service, going the extra mile to ensure my clients not only find a property but a place they can truly call home.